Discover why you may need to add something more advanced to your traditional advertising plan in order to grow your business.
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“With a heavy heart, we officially announce the decision to shut down our company, permanently.”
What if you and your team were personally responsible for delivering such a, life-changing, message?
- How would you feel?
- How would your team feel?
Isn’t it possible to do something to prevent an organization from going out of business?
TAKE A LOOK BACK
Let’s take a look back…
I’m going to tell you a story about a management team on the edge, of a life-threatening, decline in sales.
We’re going to see exactly why a management team might be, slow-to-take-action, on something new and improved.
When we take a quick look back at this management team…
…we would see that…once upon a time, there was a management team who experienced a tremendous amount of Growth and Happiness!
What do growth and happiness look like inside an organization.
- Increases in pay
- Anything else?
All of a sudden, sales decline and the sales decline gets everyone’s attention.
What caused the sales decline? What changed?
- The strength of traditional advertising changed.
- Traditional advertising no longer holds the undivided attention of customers anymore.
TRADITIONAL ADVERTISING VS. ADVANCED ADVERTISING CAMPAIGNS
The management team has to decide between traditional advertising and something new called, Advanced Advertising Campaigns.
MANAGEMENT TEAM CHOOSES ONE
The management team decides to spend more money on traditional advertising.
That’s more money on tv, radio, newspapers, and magazines.
Why does the management team choose to spend more money on traditional advertising?
They have always done it. It’s comfortable and easy. It’s a tradition.
What if the management team takes a deeper look at Advanced Advertising Campaigns?
What would they see?
Advanced Advertising Campaigns, deliver monthly reports that return information about
1— what % of customers are male or female…
2— …and…what % of customers fall under different age groups.
With all of this information, it’s easier to…
3— …target the most wanted customers by age, gender, income, and their interests.
THE BLAME GAME
As the management team waits for sales to increase…
- The management team blames each other for the sales decline.
- Departments blame each other for the sales decline.
- Team Members blame each other for the sales decline.
Can anyone relate to this?
ALL TIME LOWS
Suddenly, all of a sudden…sales decline to…
- All Time Lows
- Never-seen-before… lows
The management team cuts costs and some team members lose their jobs.
The management team prepares to shut down the company.
Finally, in desperation, the management team uses: Advanced Advertising Campaigns.
In a short time, sales increase.
Team members get re-hired.
Now, it’s easy for the management team to discover…
…more and more new customers.
HOW WILL YOU ADVERTISE NOW?
As we think about how our organizations will advertise now, remember 3 things about advanced advertising campaigns…
- reach more people “where their attention is now”.
- automatically returns detailed information about “who your customers really are”.
- are a better way to target your “most wanted customers” by age, gender, income and their interests.
The Kevin Douglas Wright Advertising Agency specializes in Advanced Advertising Campaigns.
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*speech written and delivered by Kevin Douglas Wright
Copyright © 2016-2017 by Kevin Douglas Wright